This course will take you step-by-step through proven approaches to Public Relations (PR) planning and management. By following these steps, PR professionals will achieve results that can be measured and reported back to top management, and directly contribute to the organization’s success by enhancing its reputation and improving its relationships.
You will be shown how the fundamentals of PR are vital, and how significant they are to understand organizational reputation and relationships. A PR professional can often be in a challenging, difficult and even confusing situation. Therefore, attending this course will enable you to develop the skills needed to present practical and achievable plans that win the confidence of management.
The workshop is designed to be interactive and participatory, and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. The course is based on presentations, role playing and group exercises, experience sharing in roundtable discussions, as well as team exercises and group debriefs.
By the end of the course, participants will be able to:
List the functions of public relations in a changing environment
Plan and organize a PR program by familiarizing themselves with the main functions of a PR professional
Practice the key communication skills and techniques essential for performing their PR duties
Implement their know-how to communicate effectively with the internal and external public of the organization
Justify the role of a PR professional in supporting the image and reputation of the organization by becoming proficient in both verbal and written communication
Prepare and execute a press conference
Managers, supervisors and officers experienced in public relations. Other key personnel whose work involves contact and interaction with the internal or external public, particularly in the areas of personnel, marketing, sales, training and administration will also benefit from this course.
Planning, organizing and leading
Controlling and evaluating
Public speaking and media handling
Providing and receiving feedback
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